Many marketing campaigns take place every year, but only a few of them make history!
And nothing sparks the creativity of a marketing brainiac more, than clever guerrilla campaigns.
We have compiled a list of our favorite Guerrilla Marketing Campaigns that were unforgettable, carefully designed, caught everyone’s attention at the time, and became a huge deal. Such a big deal, that we are blogging about it!
1. Taco Liberty Bell
On an April Fool’s Monday morning, Taco Bell decided to issue a press release and drop the news they purchased the Liberty Bell. Controversial as it was, this caused massive discussions, as the historic monument’s name would be changed to Taco Liberty Bell. Even though this nation-wide hysteria cost them around $300,000, the actual advertising impact was around $25 millions, and Taco Bell’s sales increased by $600,000 the following day! Of course, both Taco Bell, and the National Park Service reassured the fuming crowd that this was a joke, and Taco Bell then proceeded to donate $50,000 (eek!) for the preservation of the bell.
2. The Fiji Water Girl
Photobombing at its finest! Between a sea of the brightest celebs and acclaimed famous faces, only one of them shined through. She wasn’t nominated for an award and didn’t star in any renowned film. She was just holding the distinguishable tray, offering the guests Fiji Water, and ‘accidentally’ appeared in the background of almost every single photo. She posed, but strategically. She stole the show, Twitter loved it, and herself, along with the Fiji Water Bottles, became viral!
3. Deadpool Tinder Account
Imagine if your favorite movie character had a Tinder account. Would you swipe right or left? In the case of Deadpool, those who swiped right were redirected to the website of the movie to buy tickets. Even though with this move Marvel broke in a way a Tinder rule, as you are not legally allowed to promote any services on the platform, those who matched did not miss the opportunity to share their screenshots. This massive sharing ultimately led to Deadpool breaking the box office record!
4. Red Bull gives you wings… to go to space!
Red Bull gives you wings! Red Bull made their well-known motto, by sponsoring Felix Baumgartner to jump from the edge of space! This sponsorship cost Red Bull almost $30 millions, but with over 45 million people watching the live stream AND the humongous Red Bull logo on the parachute, it was definitely worth it. This enormous exposure of the brand, appeared in sales too, estimating $500 million new sales!
5. Creepy Count Dracula
Bloody stakes on the billboard during the daytime, but during the evening… it’s a billboard that creeps you out, whether you are a driver or a pedestrian. The Dracula film’s billboard was meticulously designed so that the shadow of the stakes during the night formed the horrendous figure of Count Dracula’s face. Haunting to those who saw it, they rushed to Twitter expressing how they will keep a light on at night, after seeing the advert!
The creativity behind every campaign was awe-inspiring! These Guerrilla Campaigns didn’t go unnoticed and are worthy of envy of every marketeer. Which guerrilla campaign was your favorite? Let us know in the comments below!
Citations: Sahil Bloom