Here at MOV we love the rich aroma of arabica coffee, roasted to the very peak of perfection; we are the truest coffee lovers - coffee superheroes if you will.
Our well-oiled engines are fueled by Mikel’s unmatched aromas and flavors, giving us daily inspiration to come up with the perfect strategies to showcase a product the entire team wholeheartedly adores.
Mikel is one of the fastest-growing coffee franchises in Europe, and we have been over the moon with our collaboration! By assisting their international stores with their digital content and marketing strategy, it brings us nothing but pride to be by Mikel’s side, not only on an advisory level, but also on an execution level.
Being the only agency in the MENA regions with both ISO and EMAS certification, we felt it our duty to come up with new concepts and ideas to lower Mikel’s CO2 footprint and find sustainable solutions with their packaging. Every customer can now enjoy their Mikel coffee to its last drop in their recycled, eco-friendly, doodled cups!
Living in a digital era, where ordering your coffee online and having it at your doorstep in a few minutes has become the norm, the launch of their new app needed the perfect strategy to gather new customers, but to also nurture existing clientele, by rolling out attractive incentives and Digital Advertising mastery to strengthen Mikel’s own digital ecosphere; no need to piggyback another online ordering platform! And if any issue arise, our in-house team, which consists of our HTML wizards and web developers, is ready to guide our Clients and tackle any technical problems they face faster than lightning.
It is an exciting project which is not only dear to us here at MOV but has given us the freedom to push forward with strategies and out-of-the-box campaigns proving beneficial for their rapid expansions!
Additional note to Mikel’s rapid expansion has now seen us assist them in the overriding sponsorship of the Cyprus Football Association, where Mikel is now proud A-category sponsor and will continue to support the world of grassroots football for the long term.
With a plethora of shops located at numerous spots across the country, a thoughtfully formulated strategy to target specific customers was our uppermost priority at specific geolocations. Our expert team set out a plan, segmented their audience and managed to increase their exposure and sales. Utilizing all tools at hand we assisted Mikel in offline advertising as well as online where our performance strategy has seen them close in on their dominant market share.
