We're not just talking about nail polish; we're talking about the best nail polish money can buy!
Synonymous with 'high quality', it was a pleasure assisting the mega brand OPI, where we managed to bring back home the Gold Award!
It is a rare occurrence to walk into a nail or beauty salon without a shelf filled with bottles of OPI nail polish, and up until 2010, OPI produced products sold exclusively in salons. However, their deal with fragrance and cosmetic giants Coy, had introduce the company to new commercial marketing and retail!
OPI Cyprus had won Gold, and was crowned ‘Winner in The Global OPI Merchandising Contest’, where compliments and recognition from the General Manager in saying…
“The jury took into consideration the mastery of execution, compliance with merchandising guidance, the scale and power of the execution based on the merchandising units and of course the business impact of the project. And since you were competing against all markets across the world, then we cannot even express how proud we are of your achievement!“
– Natalia Lisina – General Manager Europe, Wella – COTY
As a brand, OPI releases new product and plays a role in fashion trends each season; therefore, the company’s view of PR remains as adaptable as its’ products. Their retail pillar was no different, where construction of stands were had, but taking into warm consideration that the panels could be easily adaptable according to the season and any new product launches which may be. With placement within the largest beauty stores in the Country, it is fair to said OPI Cyprus had absolutely, ‘nailed’ it!
TESTIMONIAL:
The jury took into consideration the mastery of execution, compliance with merchandising guidance, the scale and power of the execution based on the merchandising units and of course the business impact of the project. And since you were competing against all markets across the world, then we cannot even express how proud we are of your achievement!