Known for its unconventional femininity and all-time classic style, Sportmax is an international fashion brand based on Italian prêt-à-porter.

Sportmax is part of Max Mara Group, recognised for its daring innovation and beautiful designs made from clean lines and structured materials that embrace the new, and set future direction in the fashion world. This amazing Brand’s trademark is a wealth of proposal, where design, mixture of material and versatile inspirations are combined in the same garments, keeping focus on meticulous attention to detail! A modern wardrobe exuding femininity, sophistication, subtle and playful sexiness!

Discover the highly dynamic and modern statement pieces and get an exclusive insight on our Team MOV’s latest work, where we assist in all of the Brand’s marketing presence including event coordination for the region, custom content and digital management.

A perfect match for MOV, as your philosophies are synonymous; driven by evolution, iconic modernity and broad creative talent, Sportmax was, is, and will always be the great contemporary trailblazer.


We have been working with MOV for many years, where they have taken care of all our our brands here at Maxima Boutiques where we are more than happy with their professionalism and have shown blind trust to their team. They recently returned to with an International Award for the work they had done for us which we are especially proud of! A very creative and hard-working team! ​

Polly TymviouManaging Director – Maxima Boutiques