The fashion industry is without doubt one of the most competitive in the world, with companies often happy to go close to the belt, or even below, in a bid to make success possible.
However, when the world faces a challenge like the year 2020 and the rise of COVID-19, petty business rivalries are soon swept to the side. The finest example of this comes from the shift that has taken place from various fashion and fragrance experts in 2020.
For example, did you know that the owner of fashion dynamo Louis Vuitton has been involved heavily in the creation of hand sanitizers?
Many companies, including alcohol manufacturers, have pivoted to use their manufacturing power to combat shortages of products essential to combating COVID-19. One of the most impressive names, though, was the owner of Louis Vuitton, LVMH. Companies with a history of making perfume are quickly turning their facilities into systems for creating hand sanitizer, instead.
With many nations hit hard by the lack of supply for hand sanitizer, many giants like LVMH, who also owns Christian Dior, have pivoted their manufacturing. Indeed, the company focused on delivering sanitizer from its factories in France to some 39 hospitals across the wider region. With the fear of sanitizer shortages gripping the industry, the move was made in a bid to try and come up with a solution that would help keep people safe.
Indeed, even their Givenchy facilities pivoted to creating free hand sanitizers for the French health authorities to use. While we might be used to reading about the corporate drama that engulfs the fashion industry, today we know for a fact that when they are needed companies of this size can step up to the plate.
Hand sanitizer has been essential in the fight against COVID-19, and the shift from major fashion and fragrance giants to help out in this essential time has been as heartening as it been health-empowering!