Awareness, Brand, Case Studies
The Red Bull Powerhouse
Social Proof is the ultimate way to influence behavior. It’s so powerful, Red Bull once used it to turn literal garbage into record-breaking sales. If…
Awareness, Brand, Case Studies
Unleashing the Power of Laughter: Why Funny One-Liners, Memorable Images, and Messages Matter!
We want to inspire everybody to unleash a laughter revolution, transforming the digital world into a realm of joy, connection, and side-splitting hilarity! Welcome, fellow…
- 16.05.2023
Awareness, Brand, Case Studies
3 Valuable Marketing Lessons: Ryan Reynolds & Deadpool!
Hollywood laughed when Ryan Reynolds tried to make an action film – until it made $783M! Here’s the story and marketing tricks that turned this…
- 04.04.2023
Awareness, Brand, Case Studies
MySpace: The phenomenon we forgot about
Myspace managed to achieve 1,000,000 users in one month, while Facebook took a year to get there. At one point, Zuckerberg tried to sell Facebook…
- 13.03.2023
Awareness, Brand, Branding, Case Studies
Starbucks Making Bank: here’s how!
How did the coffee giant Starbucks manage to make a whopping $85 million in just three months without anyone noticing? The answer is with one…
- 30.01.2023
Awareness, Brand, Branding, Engagement
Wendy’s: The Sassiest of Them All!
Wendy’s… the sassiest of them all! She can start ‘beef’ (pun definitely intended) with everyone and anyone, out of nowhere, and there is nothing holding…
- 23.09.2022
Advertisement, Branding, Campaigns
5 Genius Guerrilla Marketing Campaigns: Part 2
Marketing savvies that have defied outdated media and came up with campaigns that made history! Relying on personal interaction, the word of mouth, and viral…
- 11.01.2022
Advertisement, Branding, Campaigns
MOV’s Choices: Top 10 Christmas Ads 2021
Christmas time at MOV means all of us gathering up, grabbing a chair, getting comfy and turning the TV on at the conference room, doing…
- 07.12.2021
Branding
IS PEPSI OK? The Cola Wars Saga continue!
How the #BetterWithPepsi campaign crumpled cultural and product truths; we heard it created ‘beef’ with the Top 3 burger chains! The Pepsi advertisement for the…
- 01.06.2021
Branding, Design, Digital Marketing
ReflectIon R&D : Dali
Known for exploring subconscious imagery, his discovery of Sigmund Freud became a turning point for modern day art as we know it. A forward thinker…
- 18.03.2021