The advertising world waiting on the annual Superbowl.. is like an excited kid waiting on Christmas!
The biggest cash is splashed, and boy-oh-boy they bring out the big guns! Trends, creativity, celebrity endorsements, and the odd fancy car and action-scene to get the blood pumping!
Here’s a Top 10 selection of some of our favorite picks, along with an added bonus! Let us know which was your favorite!
“Can I get uhhhhhhhhh”
This brain fog you feel as soon as you are near the drive-thru and ready to place your order like “Can I get uhhhhh…”
… Well, apparently this happens to everyone, even Kanye West.
And of course, this made a whole lot of noise on Twitter with people and brands in the comment section placing their imaginary orders or just being part of the conversation.
Mayo Tackles Food Waste
Hellman’s Mayo is the leftovers savior – actually, Jerod Mayo! Leftover potatoes? Add mayo and make a potato salad! Leftover spinach? Add mayo and make a frittata!
This commercial, featuring Pete Davidson and Amy Schumer amongst others, encourages people change their behavior it terms of food waste, and learn how to manage it, as this is currently one of the biggest problems of our planet.
03. General Motors
Dr. EV-il #EVrybodyIn
When Dr. EV-il is dethroned by CO2 emissions as the biggest threat of the planet, Dr. EV-il’s plan is to combat this problem, and then destroy the earth himself – he does not accept help from anyone else.
Flamin’ Hot Push it
What are these spicy chips that when these wild animals consume them, they get an energy rush, exclaiming auduble noises, such as “ahhh”, “ishh” and “PUSH IT!”.
Some well-known singers featuring in this commercial are Charlie Puth and Meghan Thee Stallion.
Amazon’s Big Game Commercial: Mind Reader
Amazon Alexa may feel creepy sometimes with her constant listening. This advertisement is about a real feature of Alexa, called ‘The Hunches’ and how it could sometimes help (or not!) the relationship of Scarlett Johansson and Colin Jost. You could shout ‘Alexa, it’s game night’ and she can close the blinds and even chill the rose bottles in a smart wine cooler – it’s like she can read your mind, right? But what happens when Alexa gets hunches in times she should not?
Lay’s have been around for more than 80 years, from childhood, to teen years all the way to adulthood, we have all munched a Lay’s crisp or two. The two actors in this ad have co-starred in plenty of films together, such as The 40-Year-Old Virgin, Anchorman: The Legend of Ron Burgundy, Knocked Up, This Is The End and Sausage Party.
It is also worth mentioning that this is Lay’s first commercial in 17 years!
Zeus & Hera
What happens when the Greek Gods, Zeus and Hera, played by Arnold Schwarzenegger and Salma Hayek decide to retire and move from Mount Olympus to their retirement home in… Palm Springs?! Of course, Zeus, finds himself having to use his powers to help others, and being slightly frustrated by that. But only until Hera comes along with the new BMW iX “the ultimate electric driving machine”, who doesn’t need Zeus’ powers to turn on!
08. BIC EZ Reach lighter
It’s always a pleasure seeing this amazing duo, the ultimate besties, Snoop Dogg and Martha Stewart. Their incredible chemistry was put into action in this year’s Super Bowl commercial for BIC EZ Reach lighter, where both Snoop Dogg and Martha Stewart agree – the BIC® EZ Reach™ is the ultimate lighter for candles, grills…and more.
09. Verizon Communications Inc.
Jim Carrey is back in uniform and starring at this year’s Verizon Communications’ commercial as the Cable Guy. As a wacky customer service guy, he cannot believe that the house he just entered has 5G internet wirelessly, with Verizon’s 5G Ultra-Wideband.
10. Lots of Crypto Ads
Coinbase, Crypto.com, FTX
At Super Bowl this year there was a splash of Crypto-related ads this year, making you feel that whether it’s sports gambling or investing in cryptocurrencies, losing our money is fun and exciting! Coinbase’s ad this year included only one QR code that redirected those who scanned to their website. What they did not predict though, was that their website would crash as they had over 20 million visitors in 1 minute! Another notable Crypto ad, was that of Crypto.com, featuring Present LeBron and Past LeBron discussing about what the future holds. Finally, the American comedian, Larry David, appeared in an TV Advertisement for the first time for FTX, where he dismisses a variety of famous inventions, such as the wheel, the fork, the toilet, and at the end… cryptocurrency!
10+1. Bonus Entry: THE EPIC HALF-TIME SHOW
Legendary faces, epic songs, amazing half time show. Words cannot do justice to the masterpiece we have experienced, but the video below can! Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige, and Snoop Dogg – plus surprise guests!