We want to inspire everybody to unleash a laughter revolution, transforming the digital world into a realm of joy, connection, and side-splitting hilarity!
Welcome, fellow laughter enthusiasts, to a blog post that will tickle your funny bone, ignite your imagination, and enlighten you about the incredible importance of funny one-liners, memorable images, and messages that stick like super glue! Get ready for a joyride through the realms of humor, where laughter reigns supreme!
Did you know that studies have shown that humor is the ultimate superpower in the digital realm? It’s true! According to data, posts infused with funny one-liners receive 70% more engagement than their straight-faced counterparts. That’s like turning up the volume on your social media game and watching your likes, shares, and comments explode like fireworks on the 4th of July!
But it’s not just about the stats; it’s about the magical moments these one-liners create. Picture this: you’re scrolling through your feed, battling boredom, and suddenly, BAM! A perfectly crafted joke hits you right in the funny bone, unleashing an uncontrollable fit of giggles. You hit that share button faster than a squirrel on a sugar rush! And guess what? You’ve just become a creator of memorable moments for your friends, leaving a lasting impression that will have them craving for more of your hilarity.
Here is a selection of some of our favorite pieces from some mega giants on a global level, and how they got us to smile!
01: Pornhub
Our fellow compatriots over at MindGeek sure know how to stir the pot! A genius, effective, and simple way to deliver the message we all know *wink*wink*

02: Bic Lighters
If there was ever a duo which screams “antithesis”, it’s this! Martha Steward, the US ‘darling’ turned ex-convict (true story), alongside the one and only Snoop Dogg teamed up for this silver-lined campaign. Excellence.

03: Durex
Need we say more? The cheeky brand who pushes the boundaries year on year, with another gem!

04: Nescafe
Not traditionally known for their out-of-the-box campaigns, the execution deserves more than a mention as one of our favorites!

05: Lego
Our heart melts for this! When a world was so much simpler, Lego has stood the test of time, through generations of encouraging creative thinking.

06: Nike
The king of billboards! We were spoilt for choice when it came down to Nike! They have mastered the art of ‘three’, and this memorable piece is representative of the geniuses behind the magic.

07: KFC
This poster campaign was paired with a visual commercial for the UK market, a little before they had announced that they had “FKC’d” up! The Cornel himself drove down chicken town to remind everybody who’s boss! Click HERE to see what we are talking about.

08: The Economist
We squeezed in one a little more blue-collar, and for the ones with dry humor. Sorry, not sorry – but this definitely deserves a mention for its’ simplicity and demographically sound humor and execution.

09: Porche
Speaks for itself! Even though we have a sneaky feeling this was not an official billboard, beautifully crafted, witty and Porche owners would probably agree too!

10: Weight Watchers
When you don’t even need to say much more! Weight Watchers have been pushing the boundaries, and the simplicity they bring to the table is effective, funny, and memorable! Kudos!

Hope we made you smile; let us know which are your favorite in the comment section below.
Credit: Stephanos Spyrou
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- Written by: Stephanos Spyrou
- Posted on: 16.05.2023
- Tags: awareness, branding, case study